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Firm and founder

About Alpha Capital.
Independent by design. Institutional by experience.

Alpha Capital Management is an independent specialist in institutional OCIO and investment consultant search. Founded in 2006 by former institutional allocator Brad Alford, CFA, the firm combines hands-on search experience with proprietary OCIO performance, allocation, risk, and fee data.

Discuss an Institutional SearchReview Brad’s Experience
35+Years of investment experience
110+Institutional searches
$120B+Assets represented
Brad Alford, CFA, founder of Alpha Capital Management
Brad Alford, CFAFounder and former institutional allocator

Founder and former institutional allocator

Brad Alford, CFA

Brad founded Alpha Capital Management in 2006. He directs the firm’s OCIO and investment consultant search services and has more than thirty-five years of investment management experience.

Before founding Alpha, Brad served as Managing Director at Atlantic Trust, Director of Investment Advisory Services at MyCFO, Managing Director of the investment division for the Duke Endowment, and Director of Endowment Investments for Emory University.

He created the Alpha Nasdaq OCIO Index to advance industry transparency and developed OCIO Analytics to give institutions a more rigorous way to compare performance, allocation, risk, and fees.

Brad holds a BS in Corporate Finance and an MBA from the University of Alabama, completed Princeton University’s Senior Investment Manager Program, and is a CFA charterholder. His institutional service has included finance and investment committee work in Atlanta.

Search experience in practice

What 110+ institutional searches have taught Alpha.

The mandates differ, but the strongest processes tend to solve the same decision problems in the same order. These are experience-led patterns—not promises of a particular outcome.

110+institutional searches
$120B+assets represented
45firms selected by clients through Alpha-led searches
  1. 01

    Clarify the mandate before naming firms.

    Decision rights, governance constraints, objectives, and implementation expectations create the standard against which every provider will be judged.

  2. 02

    Make evidence comparable before scoring.

    A common request structure helps committees distinguish a persuasive presentation from documented depth in people, process, research, track record, economics, and conflicts.

  3. 03

    Carry the decision through negotiation and transition.

    Finalist diligence is not the finish line. Scope, fees, reporting, accountability, and implementation terms need to preserve the committee’s original priorities.

Brad in the media

Brad’s perspective in the press.

Browse articles and conversations that directly quote, interview, or profile Brad Alford. The newest coverage appears first.

Jump to broader industry news →

Why independence matters

Alpha sits on the institution’s side of the table.

Alpha is independently owned and does not offer OCIO or investment consulting services. That separation allows the firm to evaluate providers without competing for the mandate being awarded.

The result is a search and evaluation process designed around governance, evidence, fit, and fiduciary outcomes.

Across the industry

What is shaping the OCIO market.

Broader industry reporting selected by Alpha. These articles track major mandates, provider growth, governance decisions, market shifts, and consolidation—they do not necessarily reference Brad.

Explore all research and industry news →

A better selection process starts here

Put former-allocator experience on your institution’s side of the table.

Discuss an OCIO search, incumbent evaluation, or due diligence question with the team Brad Alford leads.

Discuss Your Institution’s Decision